27 February 2019

European Royalty Fashion Trends We’re All Searching For…

When you think of the Royal Family, your mind will instantly think of our beloved Queen Elizabeth, her children, grandchildren and great-grandchildren — we’re officially obsessed! But, when it comes to style, there are a few other royals that deserve a space in the limelight too. Not only do these royal females look flawless when they step out of the palace, but they’ve given the world some major style envy too.

Catherine, Duchess of Cambridge, England

Studies have suggested that the Duchess of Cambridge has the ability to persuade American’s to purchase from a British brand, proving she’s a fashion hit worldwide. Her influence on fashion even has its own name — ‘the Kate effect’.

Believe it or not, when she wears a piece of clothing, desirability of American’s increases by an astonishing 38%. After she arrived at the Victoria and Albert museum wearing a tweed dress in October 2018, search volume between September and October for the term ‘tweed dress’ rose by 50%.

Crown Princess Victoria, Sweden

Although we all have our own style, we’ve all been influenced by ‘The Kate Effect’, even Crown Princess Victoria of Sweden. She was spotted in an above-the-knee navy pleated dress to show off her baby bump in 2015, even though the Duchess of Cambridge had worn it for a private event the year before.

Looking back at some of her most iconic looks, Princess Victoria wore a Maxjenny cocktail dress in August 2018. This look generated some interest around the brand too, with searches of the designer rising by 222% from July to August of the same year.

Queen Letizia, Spain

Queen Letizia isn’t afraid to switch up her fashion choices and doesn’t mind shopping from high-street or high-end brands.

There has been countless occasions where HM has worn something we’ve all wanted. Think back to that mid-length Nina Ricci dress in Madrid to that Stella McCartney cape gown for King Willem Alexander’s birthday.

A look you’re probably more familiar with is the bespoke red gown that she wore on a trip to Buckingham Palace in 2017. It didn’t take long for the media to report how people could copy the look, with the Daily Mail suggesting a crimson fishtail maxi dress from QUIZ as a high-street alternative.

As well as this jaw-dropping look, she rocked a Carolina Herrera floral dress in the UK too. It’s no surprise that searches for the term ‘Carolina Herrera skirt’ rose by 50% from June to July of the same year.

Meghan, Duchess of Sussex, England

People love the look of Meghan Markle, and the search term ‘Meghan Markle style’ has over 20,000 searches per month. She’s truly a style icon of this era! One of the biggest statement pieces from Meghan must be her silk gown following the luncheon after the wedding at Windsor Castle. High-street designers frantically began to replicate the dress to meet the demand for the style that was expected to follow — and they made the right decision. Research revealed searches for ‘halter neck dresses’ were up 40% following the royal wedding and the term ‘halter neck tops’ increased 21% week on week as people tried to replicate her look on the special day.

As well as this, Meghan is known for sporting some great accessories and brands have experienced even more popularity of their products. After the official engagement announcement in 2017, Meghan attended an event in Nottingham with a Strathberry tote bag in hand. Global search engine data reveals a 398% increase in searches for ‘Strathberry’ from November to December 2017.

Crown Princess Mary, Denmark

After marrying Prince Frederick in 2004, Princess Mary has become a fashion icon for many. She’s been spotted in some fairytale-esque looks such as when she greeted the President of Vietnam on his visit to Denmark in a floor-length blush pink gown, complete with lace. Mary is also often spotted in a statement dress coat and pillbox hat, channelling Jackie Kennedy vibes.

With her love for bright colours and stand-out styles, everyone was wanting to copy her look after she attended the Copenhagen Concert Hall in Denmark for the opening of the Copenhagen Fashion Summit in May 2018. Dressed in a chic blouse tucked into a pleated skirt by Charlotte Eskildsen, she certainly looked the part. Searches for designer ‘Charlotte Eskilden’ rose 51% after she stepped out wearing the brand.

This article was brought to you by sequindresses retailer, QUIZ.


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