22 February 2019

13 Things Email Marketers Need To Know About Spam

Have you ever thought about setting up a newsletter for your blog?

It is something that I have thought about time and time again, particularly as it is a great reader to have an additional connection with your readers and update them about any new and upcoming projects, changes you are going to make to the blog and also, share any new competitions.

The thing about newsletters is that you have to be careful on a number of issues.

Firstly, you must give your readers the ability to opt both in and out of receiving your newsletters easily.  A sign up button on your blog and an unsubscribe button on the email itself is probably the best way forward and will be compliant with GDPR.

Secondly, it is important that you do not spam your reader with too many emails.  I have added an infographic below with things you need to know about spam.

My top tips would be to only send a newsletter out at a maximum of twice a month.  Use an interesting subject line that will draw the reader in and make them want to open your email and of course, make that content interesting and engaging that will keep your readers subscribed to you.

13 Things Email Marketers Should Know About Spam - Infographic by Campaign Monitor
Source: 13 Things Email Marketers Should Know About Spam by Campaign Monitor

No comments:

Post a Comment

Thank you very much for commenting. I may not reply to them all but I read every one and it is very much appreciated.