Pro Tips for Creating Video for Social Media

When it comes to putting your voice out there on social media, there are so many platforms to choose from.  

Everything from concise 140 characters tweets to an hour long video on Youtube.  Depending on what you want to say and the audience you want to appeal to; this may affect what platform you decide to use, although many use a combination.

Although I have been blogging for a few years now and have been active on Twitter, there is one social media platform that I have both eyed from a distance and toyed with from time to time.  Video.  It both intrigues and scares me at the same time.

Whilst your words on a page have an impact and can engage a reader, there is nothing like speaking directly to your audience through a video format.  This is the perfect platform for people who speak about beauty products as you can see in front of you how the product looks and how it was applied. 

Video is also a great format for anyone who likes to do opinion pieces or has a specific subject that they wish to talk about regularly.  It can be a great insight into someone's life and teach you things that you did not know before.

I particularly love Pamper & Curves Youtube channel featuring the fabulous Betty who talks about family life and her journey into all things vegan, including cruelty free makeup.

Toast TV have created a handy infographic which they have allowed me to share here today.  There are some fantastic tips such as what to do in the first few seconds of your video, the part where the viewer quickly makes up their mind as to whether they wish to continue viewing.

Check it out below!

* Sponsored post

Oxfam - Stories of Hope

Every month we all have the same kind of withdrawals from our bank accounts.  Everything from our mortgage to the food we eat.  

We make our budgets, we live according to what we can afford and we know that every month, the money that we earn is going to home us, feed us, clothe us.  

As someone living in the UK I have many privileges.  I know that I am safe; both in the house I live in and the country I reside in.  Neither will be taken away from me.  I have food, water, sanitation.  Something as simple as turning on a tap or flushing a toilet is something that I will never need to worry about.

This is why, the most important withdrawals from my account each month are my charity donations.  For people who do not have those basic things such as a safe roof over their head, food, water, sanitation.  I cannot give a lot, but every penny really does count.

I was recently contacted by Oxfam and asked if I would help with their campaign to share stories of hope.  Stories of people who do not have the things that we take for granted every day.  People that have faced adversity every day of their lives, yet still have managed to make a life and provide for their families.

So today, I wanted to tell you about Buchumi.  Buchumi was born in Burundi.  Due to fighting and unrest in Burundi, Buchumi and people like him have been forced to seek refuge in Tanzania.  Buchumi has been living in refugee camps since 1999.  Think about that.  That is 17 years of not having a proper home.

After moving into his first refugee camp, he met his wife a few years later.  In 2010 they moved into a new camp and went on to have four children.  Due to a lack of food and small portions, Buchumi needed to support his family and find a way of making an income.

Previously a teacher, but with the schools closed down, he decided to take up tailoring lessons to learn how to sew. 

Photo credit: Amy Christian/Oxfam

With the income that he makes from being a tailor, he is now able to provide food for his family.  He is making the best out of a horrible situation and is providing a future for his family.  

 “I love tailoring, that’s why I am still doing it. For now, I would love to keep tailoring.”

Due to the influx of people coming into camps in places that were only sparsely populated before, this has meant the Nyarugusu refugee camp, that was originally set up for Congolese refugees, has quickly run out of space. Three new camps have been set up but each need sanitation improvements and emergency supplies.

Oxfam is working in Nyarugusu and Nduta, one of the new camps, to provide water and sanitation facilities, emergency food, and support to access work. Providing a safe and sanitary environment is a major priority in the work Oxfam has carried out, but helping people improve camp infrastructure and gain new skills is also a high priority. These programmes help refugees like Buchumi create an income and gain stability in their lives.

Photo credit: Amy Christian/Oxfam

This is why it is so important that we make a donation  A single donation of £25 could provide safe water for 25 people.  A monthly donation of just £5 could pay for a goat for a family.  £20 could pay for two toilets.

In just 15 years extreme poverty has been halved.  Imagine what the next 15 years could achieve.  With every donation, that time frame will lesson.  We won't live with poverty.

*In collaboration with Oxfam 

Dear America

Dear America,

I write to you as someone "over the pond" watching in interest, trepidation and ever increasing horror at the presidential election.

As someone not from the US, you may well say that my voice doesn't matter, my words mean nothing; that I do not have the right to an opinion about things that do not concern me.  But they do.  Because if Donald Trump wins, the whole world is affected.

I do not talk to the die hard Trump fans, or Clinton fans.  Your decision is already made.  There is no changing that at this late stage.

I speak to the undecided.  Those thinking that their voice and their vote do not matter.  Those who are tired of the same elite establishment being in control (although, if you do want to send Obama over here, we would welcome him).

I get it.  I understand.  Here in the UK as you will have seen, we had a referendum to stay or remain in the EU.  The left versus the right.  As the KKK endorses Donald Trump in the US, we had neo nazis, the English Defence League, Britain First; white supremacists; all firmly on the leave campaign side.

We were lied to.  Given inaccurate information.  Practically no information to be fair.  We were given no indication of what may happen if we left.  You could find some of this information if you researched, but many didn't.

The result?  a 51.9/48.1 split and a country that is more divided every day since.  The Pound is shot to pieces.  Racist attacks rose 300% in the week after the vote.  

Since the vote, research tells us that 1.2 million people regretted their leave vote after the referendum.  A tiny  proportion that would have made all the difference.  People who didn't understand fully what they had voted for.  People who thought that their vote "did not count" and they had purely voted as screw you to the establishment.  Then there are all the people who did not vote at all.

Your vote in the election today may well be the most important vote of your entire life.  Please do not squander it.  Please do not think that your vote does not matter.  That a vote for Trump as a joke to yourself may not affect anything.

Your vote matters.  Do not do what we did.  Make it count.  If I lived in the US right now, I would walk through fire to vote for Hillary Clinton.

Christmas Traditions

When it comes to Christmas, I am big on traditions.

Over the years I have built up a set of traditions and things to do which all combined, make Christmas, well, Christmas!

Some have evolved over the years.  The Christmas Eve cookie and milk have evolved into a glass of wine and a mince pie, sometimes opening one present each if we are feeling naughty!

The Snowman must be watched (the original one, not the one with the dog).  The Doctor Who Christmas special.  Home Alone (although this is more a New Year tradition, stolen from my friend who insists we all watch).

Mum's sherry trifle, which every year we joke is full of more sherry than trifle.  Enough Quality Street to sink a ship.  Turkey dinners and yes, even brussel sprouts.  They can be delicious, I promise.  Check out this recipe on my post

When it comes to Christmas presents, the Terrys chocolate orange is the one present that we know that we will always receive.

I love giving presents,   It is the best part about Christmas.  I spend months picking out the perfect gifts, whether large or small.  Sometimes the ones that give the most joy are the inexpensive ones where you encapsulate someone perfectly in a gift.

When it comes to more expensive gifts, I love to have a little play.  The present of many layers that takes forever to unwrap.  Strangely shaped boxes.  Presents that have little gifts to find as you unwrap to find the main one.

For these little additional gifts I try to find things that are small and inexpensive or preferably free.  I do not after all want to compromise the amount I can spend on a main present by spending all my money on the extras!

For the free stuff I tend to look for free samples of beauty products, trial perfumes and miniature skincare samples.  Trying new products in sample sizes is a great way of finding things that you grow to love, without spending a fortune and this is where sites like Gratisfaction UK come in handy.

In the end, making someone else happy at Christmas is what it should all be about!

So those are my Christmas traditions, what are yours?

* Sponsored post

Moving My Wardrobe to Autumn/Winter

This weekend I was finally dragged (kicking and screaming I might add) into packing my summer clothes away and greeting the old friends of my Autumn/Winter wardrobe.

As the nights now draw in and the days get colder, my thoughts turn away from pretty Summer dresses and move towards cosy, warm clothing.  Vibrant scarves, faux fur, gorgeous warm clothes that you can wrap yourself up in while still maintaining your style.

It is this point that I have a ruthless cull of anything that I have not worn over the previous season, giving me a good excuse when the seasons change and I change my wardrobes, to purchase a few new key pieces.

That being said, at this time of year my focus has to be on buying Christmas presents and saving for my New Year break away, so my clothing choices and the costs thereof have to be measured.  I always look for free delivery offers and check out sites such as Boohoo Discount Codes and Crazy Clearance for discounts on clothing.  The Boohoo site also donates 20% of its profits to charity, so I can also feel a little philanthropic while I shop.

Here are some of the finds that I have my eye on at the moment.

No need to disregard colour when the cold hits, embrace it!

Asos Curve £35.00

This glittering bomber jacket is perfect for slipping over a party dress or funking up an ordinary weekend outfit

Boohoo £40.00

No florals in Winter?  Think again with this gorgeous dress from Joe Browns

Crazy Clearance £20.00

Everyone needs a traditional Christmas top, my choice comes with baubles!

Very £25.00

 What are your favourites for this season?

Strictly Style

As it comes towards Christmas (yes I am officially using the C word now) my Saturday nights are filled with Strictly Come Dancing.

I love to see all the beautiful dresses that the female celebrities wear each week and of course, what Claudia and Tess are wearing.   I particularly love Tess' style which is always effortless and classic.  She always looks amazing.  

I recently got the opportunity to check out an interview given by her stylist James Yardley that I thought that I would share with you.  I particularly love, and subscribe, to his ethos of following what you like to wear, not the latest fashion trend.

James Yardley is a freelance fashion, celebrity and commercial stylist. Based in London, he assisted the renowned Frank Strachan, styling clients that included The Saturdays, JLS, Nicole Scherzinger, Kylie Minogue and The X Factor. Now working independently, James works with international and UK based-celebrities, including Rochelle Humes and Tess Daly, alongside commercial brands. He also works closely with suppliers, such as fashion store Garment Quarter, to achieve his on-point looks. We managed to squeeze in a chat with him amongst his hectic schedule…

We’d love to know how your career path progressed to get you to this stage. Could you give us an overview?

I started interning at 21 at Attitude magazine under the then Fashion Director, Frank Strachan. I was supposed to only be there for two weeks and then after two months finally left.

On my first day working at my new job Frank called me and asked if I’d like to start work as his assistant. I took a massive leap of faith, quit my new job and joined Frank the very next day.

Do you have any advice for aspiring fashion stylists?

It’s so cliché but work hard and be kind. It shines like the brightest light in this industry. There are so many people who want to work in fashion and sit at a pretty desk writing emails, but in reality it’s long hours, hard work and determination that makes you into an actual Fashion Stylist. What I mean by ‘actual Fashion Stylist’ is being one of the few who can pay their bills with it as a job, not just write it in their Instagram bio.

We imagine your job’s pretty varied, but what does a typical ‘day in the life of James Yardley’ look like?

I actually couldn’t answer this. Every day is different. Some days are sitting in front of my computer for hours sending emails, others are spent out doing appointments and loaning/buying clothes and other days are spent on set at TV/photo studios. Every day is different, some amazingly fun and some not so much.

Which celebrities have you styled? Do you have any favourites? If so, why?

I’ve styled a varied amount of celebrity clients now but I’d have to say my favourite is Rochelle Humes. She’s just a laugh and she’s become my friend after all these years too.

How do you approach styling a client for an event? Do you get to know them first, research the event or TV slot, or have an overall objective?

It’s a complete meeting of minds. Recently I styled Tess Daly for the BAFTAs and I had an overall objective in my head. I could see the dress in my head and had drawn the design, and with the help of the designer and Tess’ opinion we created the perfect gown for the event. Overall the dress made Tess feel confident, and also gained the best press of the night.

How do you approach different body types? Do you have any tips for dressing different shapes – hourglass, pear, apple, athletic?

Follow what you know, not the latest fashion trend. Respect your body and do it justice by wearing pieces you know suit you and overall give you confidence.

Do your clients ever come with preconceived ideas of what they want? How much input do they have?

The beauty of styling celebrities and not just models is they have a voice and I love that. I would never say I completely styled someone head to toe. As I previously mentioned it’s a meeting of minds and all my clients have opinions – and I work with that when I’m styling them.

You’ve picked the outfit, but what about the extras? ow impoAre accessories, shoes, hair and makeup your decision too?

In the case of working with celebrities I always voice my opinion on hair and makeup but it’s again more of a meeting of minds. We all like talking about an outfit, hair, makeup etc. and by discussing it all openly and brainstorming ideas, I believe that’s how you create a killer look!

We’ve had a peek at your Instagram and noticed you co-designed a dress for Rochelle Humes. Is that something you’re looking to do more of? What else have you designed? Any upcoming projects?

Yes, interesting you ask. I’ve done a few bespoke dress collaborations with designers for Rochelle and also Tess recently. I really enjoy the process and having an opinion so it’s definitely something I’m looking into doing. There are a few upcoming projects – stay tuned!

Tell us about your relationship with Garment Quarter – how do you work together? What do you like about working together?

I LOVE the team at Garment Quarter. I’ve had a long standing relationship with them since I was an assistant and I’ve always enjoyed the amazing selection across a varied amount of brands. There’s always something new and exciting, and something I’m dying to put one of my clients in.

Is there any reason you’d choose designer brands over high street when dressing your clients?

I personally love to mix up designer brands and high street pieces when styling my clients, however I do tend to lean towards designer brands when it comes to quality and unique cut and design. It’s something that only designer brands can offer and can’t be rivalled by the high street.

Quick-fire round – snap-decisions please!

Nickname? Yardley

Tea or coffee? Coffee

Instagram or Snapchat? Snapchat

Worst habit? Not replying on WhatsApp even when I’ve read the message…

Best habit? Saving money!

Mood right now? Excited. I finally get a holiday this week.  

Last thing you ate? Protein bar

Last thing you texted? ‘Sounds magical!’ To my flatmate

Favourite saying? ‘At the end of the day...’ I love to summarise everyone’s conversations!