29 June 2017

The App Map

I was twenty when I got my first mobile phone.  (Whispers) eighteen years ago now.  I remember that it was a Nokia 3210 and I thought that it was the best thing since sliced bread.  Back then, you had calls, texts and the now famous Snake game.

Over the years phones got smaller and smaller, then larger and larger.  The technology improved until we have reached the point now that there is more technology on our phones than what was used to send us to the moon. 

These days, our phones are our worlds, holding everything in them that we hold dear.



We have reached the point where you can do anything on your phone. You can run your business from it, you can blog from it, you use it to capture all the moments of your life and share your thoughts with the world.

When it comes to the apps that we use, there are some that are staple needs like your email and a good camera app whilst others are tailored specifically to your needs.  Here are my go tos, with my beautiful Simba as a backdrop.  


I have my social apps like Twitter and Facebook, my email apps and my banking apps in top place.  Pixabay for my blogging is an essential as well as my music and the clock which wakes me in the morning with Pretty Vacant by the Sex Pistols.

Carphone Warehouse recently did a study of what apps people used on their phones across Britain, looking at ages, genders, incomes and where you live in the country.  

It is quite interesting to note as the statistics for the tops five apps for women do not include anything that I have on my phone.  For men, the top apps include Wifi Analyzer and Steam which is a gaming app.

Breaking the stats down into my age range of 35-44, the most popular apps are Kodi and CBeebies, whilst looking at my income bracket, that changes again to Facebook and a mobile banking app which looks more like me.

What does this study tell us?  That we are a diverse nation that uses mobile phones to tailor our lives to the way that we want them.  Surprisingly, for the people earning over 100k, one of the most popular apps is Farmville which is something that they share with the lowest earners in the East of England.

Check out the study on the link above, it is really interesting to note.



*In collaboration with Carphone Warehouse

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